The Whole Brand Podcast

When it comes down to it, we want the brand we are building to be a household name. On "The Whole Brand" Podcast, we unpack the four key elements that create the whole brand. Your internal culture, your customer engagement, your marketing and messaging, and your visual identity, and they all start with your why.

Each week we cover one of the key elements with a brand leader, unpacking their why, and we can learn from where they are today. Together, let's make your brand a household name.

Download THe Whole Brand Framework Infographic

The Whole Brand Intro

When it comes down to it, we all want the brand we are building to be a household name. On “The Whole Brand” Podcast, we unpack the four key elements that create a whole brand. Your internal culture, your customer engagement, your marketing and messaging, and your visual identity and it starts with your why.

2 min listen

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Ep. 1 | The Whole Brand w/ ian stewart - Internal Culture

In today’s episode, Ian starts by unpacking the importance of discovering your why as an organization, then moves on to the first pillar of the “Whole Brand Framework,” internal culture. Your internal culture feeds so many aspects of your organization. Ian shares the importance of internal culture and the significant elements that go into creating this essential element of “The Whole Brand.”

10:32 min listen

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Ep. 2 | The Whole Brand w/ ian stewart - Customer Engagement

In this week’s episode, Ian covers the next part of “The Whole Brand Framework” – Customer Engagement. This is everything from sales, to customer service, to how you follow up, and surprise and delight your customers. Customer engagement is anything you interact with a customer. It has to align with your Why, and show people you value not only them, but also the problems you solve for them.

7:58 min listen

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Ep. 3 | The Whole Brand w/ ian stewart - Marketing & Communication

Marketing and communication is all about getting the word out there about your brand, and making it authentic and valuable to your audience. In this episode, Ian unpacks the key elements to your marketing and communication efforts; beginning with your message, then talking about strategy and consistency. Without effective marketing and communication your brand will struggle to make headway in the long-haul.

8:44 min listen

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Ep. 4 | The Whole Brand w/ Ian stewart - Visual Identity

The final pillar of The Whole Brand framework is your Visual identity. When using the word brand, most people think logos, colors, and fonts. In reality, these are only pieces of what makes up a whole brand. In this episode Ian talks about the importance of visual identity and the key component that makes your visual identity work for you. Be sure to check out rootsourcedigital.com/podcast to download The Whole Brand framework infographic, so you can start applying The Whole Brand framework in your organization today!

9:40 min listen

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Ep. 5 | The Whole Brand w/ ian stewart - Nick Doucett from Ursa Major

Nick has a long history in aerospace technology; from working with SpaceX and Elon Musk, to now growing Ursa Major into the company that it is today. Nick has some amazing lessons for us on how to develop great internal company culture in an industry where you’re literally employing rocket scientists. Don’t forget to follow/subscribe, and follow us on social media for more ways to better your brand. Key Takeaways From Today’s conversation 1. Give your teams high responsibility with clear direction 2. Your Job as a leader is to grow and develop top talent 3. Set clear actionable core values for your team 4. Remember you are not trying to create better workers. You are trying to help create better people, so we can have a better world.

32:35 min listen

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