The Whole Brand Podcast
When it comes down to it, we want the brand we are building to be a household name. On "The Whole Brand" Podcast, we unpack the four key elements that create the whole brand. Your internal culture, your customer engagement, your marketing and messaging, and your visual identity, and they all start with your why.
Each week we cover one of the key elements with a brand leader, unpacking their why, and we can learn from where they are today. Together, let's make your brand a household name.
Download The Whole Brand Framework Infographic
SEASON 01
The Whole Brand Intro
When it comes down to it, we all want the brand we are building to be a household name. On “The Whole Brand” Podcast, we unpack the four key elements that create a whole brand. Your internal culture, your customer engagement, your marketing and messaging, and your visual identity and it starts with your why.
2 min listen
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Ep. 1 | The Whole Brand - Internal Culture
In today’s episode, Ian starts by unpacking the importance of discovering your why as an organization, then moves on to the first pillar of the “Whole Brand Framework,” internal culture. Your internal culture feeds so many aspects of your organization. Ian shares the importance of internal culture and the significant elements that go into creating this essential element of “The Whole Brand.”
10:32 min listen
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Ep. 2 | The Whole Brand - Customer Engagement
In this week’s episode, Ian covers the next part of “The Whole Brand Framework” – Customer Engagement. This is everything from sales, to customer service, to how you follow up, and surprise and delight your customers. Customer engagement is anything you interact with a customer. It has to align with your Why, and show people you value not only them, but also the problems you solve for them.
7:58 min listen
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Ep. 3 | The Whole Brand - Marketing & Communication
Marketing and communication is all about getting the word out there about your brand, and making it authentic and valuable to your audience. In this episode, Ian unpacks the key elements to your marketing and communication efforts; beginning with your message, then talking about strategy and consistency. Without effective marketing and communication your brand will struggle to make headway in the long-haul.
8:44 min listen
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Ep. 4 | The Whole Brand - Visual Identity
The final pillar of The Whole Brand framework is your Visual identity. When using the word brand, most people think logos, colors, and fonts. In reality, these are only pieces of what makes up a whole brand. In this episode Ian talks about the importance of visual identity and the key component that makes your visual identity work for you. Be sure to check out rootsourcedigital.com/podcast to download The Whole Brand framework infographic, so you can start applying The Whole Brand framework in your organization today!
9:40 min listen
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Ep. 5 | The Whole Brand - Nick Doucett from Ursa Major
Nick has a long history in aerospace technology; from working with SpaceX and Elon Musk, to now growing Ursa Major into the company that it is today. Nick has some amazing lessons for us on how to develop great internal company culture in an industry where you’re literally employing rocket scientists.
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Key Takeaways From Today’s conversation
1. Give your teams high responsibility with clear direction
2. Your Job as a leader is to grow and develop top talent
3. Set clear actionable core values for your team
4. Remember you are not trying to create better workers. You are trying to help create better people, so we can have a better world.
32:35 min listen
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Ep. 6 | The Whole Brand - Customer Engagement ft. Don Overcash
Today Ian sits down with Don Overcash. Don has nearly 3 decades of sales experience, and over 50 in leadership coaching. Today, Don and Ian unpack the importance of empathy and authority, as well as how that translates into not just becoming a better seller, but a better person.
29:52 min listen
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Ep. 7 | The Whole Brand - Creating a Marketing Strategy
Today, Ian talks about helping you develop a clear and effective marketing strategy. No matter the size of your company or the industry you’re in, you’re sure to walk away with some truly valuable information from today’s episode.
22:48 min listen
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Ep. 8 | The Whole Brand - Customer Engagement From The PGA Tour
Drew Blass is the tournament director for The Ascendent presented by Blue at TPC Colorado. On today’s episode, Drew and Ian unpack not only how to create and brand a successful event, but also how to create sponsorship and partner opportunities that are ACTUALLY worth investing in.
35:32 min listen
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Ep. 9 | The Whole Brand - How You Look & What You Give
Zach Puckett is the owner of Skazma Custom Apparel. Skazma specializes in custom apparel; everything from screen printing, embroidery, graphic design or promotional items. Today, Ian and Zach discuss the importance of establishing a visual identity, and well as the importance of having stand-out customer service.
35:01 min listen
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SEASON 02
Ep. 10 | Maintaining Culture While Working From Home
WE”RE BACK!!!
Today Ian guides you through what you need to do in order to cultivate and maintain the culture of your organization, even if most of the employees are remote.
16:25 min listen
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Ep. 11 | The Importance of Putting Humans First
Today on the podcast, we get to hear from Doug Shapiro. As vice president of research and insights at OFS, Doug brings more than 15 years of experience collaborating with product and interior designers from around the globe. After graduating from Millikin University with a bachelor’s in business, he began his career at OFS in international sourcing before transitioning to director of product development.
In today’s work place, humans are our most precious asset. Listen in as Ian and Doug discuss how we can better improve our human experience in the work place.
In today’s work place, humans are our most precious asset. Listen in as Ian and Doug discuss how we can better improve our human experience in the work place.
33:32 min listen
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